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Definition of Services The GSA has identified five key areas of support from which the Airline will derive significant benefits. 1. Sales and Marketing The GSA's management team will initiate the following strategy: - Market Research
- Agent Sales
- Off-line Sales
- Interline Sales
- Consignee Sales
- Telephone Sales
- Advertisings
- Periodical Visits - Close Contacts
- Mailshot
- Trade Receptions
- Promotions
- New Product Research
2. Freight Reception and Handling Cargo Reception Facilities will be provided at Oporto and Lisbon Airports. 3. Airport Warehouse and Ramp Supervision - Liaison with the Airline, cargo handling agents, ground handling companies and customs.
- Adherence to the Airline's and Governmental security instructions.
- Adherence to Priority List
- Arranging weight and measurement checks.
- ULD Loading and ensuring maximum utilization.
- Aircraft Loading.
- Dispatching pre-alerts to all receiving stations.
3. Administrative Services - Liaison with the Airline, Airport handling agents and forwarders.
- Cargo Reservations.
- Priority Reservations.
- Technical Enquiries.
- Security Advise.
- Post Flight Information.
- Cargo Tracing - Claims.
- Airway bill distribution - Stock Control.
4. Financial Services The GSA will issue an irrevocable bank garantee in favour of the Airline for all revenues collected on Airline's behalf. The GSA currently uses the "cargo" accountings system to produce all revenue accounting and management information. It also provides reservations, booking advices and sales analyses. The system is compatible with CASS. The GSA will undertake all invoicing and collection of monnies from cargo customers within the territory. Payment will be made to the Airline's Office in Lisbon on the 15th of each month, payment being made 45 days after the end of the month. The payment will be supported by a detailed remittance advice. 5. Brief Sales & Marketing Strategy Media Advertising Select Advertising in local trade media. This is to be reconciled betwenn the GSA and the Airline. Targeted Mailshots (Direct Mail) A new tariff together with information regarding service details and products. Telephone Sales During the quiet periods of mid-week, all freight forwarders will be called on a regular basis. Concentrated Sales Drive The GSA would suggest that suitable promotional items are made available to coincide with the sales drive which will be udertaken by the members of staff. This procedure will be repeated at appropriate intervals in addition to the normal sales activities descrived in previous sections. Interline Throught the GSA's established network of offices, new business will be developed in association with selected interline partners and in particular with those represented by the GSA. A further benefit that will be realised by such arrangements will be the reciprocal advantageous interline rates offered to the Airline. Remuneration According to IATA, GSA contract is on a commission basis revenue that will be accorded between the GSA and the "LTU", excluding Ramp Supervision and Terminal Handling. The ammount of commission required can be different if certain items are provided at the Airline's expenses, like advertising, trade reception, other marketing strategies, etc.
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Services 
